Website!

I am so excited to announce that I officially have a website!

Please make sure to check it out at http://courtneygerman92.wix.com/courtney-german (or you can just click here!) and let me know what you think!

I have really enjoyed having a blog for this semester of Digital Communications, and I look forward to keeping it updated!

Personal Favorites

I am so excited about this post, because . . . it's all about me!  My favorite aspects of websites, my favorite designs, even my favorite colors - all are important features of any website of mine.

I checked out wix.com and felt like I was planning a party!  So of course, what is the first step to planning a party?  The guest list!

There are tons of important decisions to make when it comes to designing a website.  Who is my audience?  Who am I catering it to?  Why?  And most importantly, what decisions do I need to make in order to cater to my intended audience?

In my case, my intended audience is targeted to interest graduate school committees, future or potential employers, and internship opportunities.  So, my website needs to be polished and professional, to attract such an established audience.

The next step is to figure out the party (read: website) objective.  Simply put, my objective is to impress each of the above audiences.

So what's the strategy?  What is my party's entertainment going to be?  How can I establish and successfully complete my objective?

There are a lot of contributing elements to interesting these audiences.  First, I think a strong resume is essential.  It builds the argument for my experience (another very important element.)  I also think it would be really helpful to have my work, writing, etc. easily available for review on the website.  That way, with the click of a mouse, my audience can see the pieces that I want them to look at.

However, I don't think it's all about content (though I definitely think content is THE most important element!  It gives the audience the most to work with). I think the site needs to be easy to navigate, clean, clear, attractive, and organized.  I think it needs to have tabs to allow the audience to find the information they want to - maybe separate tabs for my experience, resume, example pieces, links to my videos, my contact information, links to my social media, etc.  I want my website to put everything out there - to show my audience my very best, and even more.

One element that I didn't think about until Professor Price mentioned it is "applicable life experience."  What a great idea to put on my website!  For example, I am hoping to attend a 3 week long Study Away in New Zealand this May.  The trip is all about media and culture in New Zealand - so my experience on the trip would likely apply to my future career.  That is definitely something that I want to be able to bring to the table on my website, so a tab for "applicable life experience" is a fantastic contribution to the site.

For my website design inspirations, I had so much fun checking out websites that I thought communicated effectively.  Here are some of my favorite elements!

I really appreciate how clean and simple the tabs are - really articulate.

I love the little blurbs about each person, and how readily available the contact information is!  Both of the above examples come from Melbourne Promotions - the site is available at this link!

In this example, I really appreciate that the title is BOLD and stands out, and I love the organization of the tabs across the top line.  Very accessible and organized!  Click to view the full blog 

I love the tabs, and the picture is beautiful and striking.  It definitely makes the website standout.  I also like the links to social media that this provides!  Check out the entire site here!

All of this "party planning" also caused me to become obsessed with logos . . . Here are some of my favorites!

I found all these logos through webdesignledger.com.  Check out more through this link!

So. Much. Fun!  This definitely made me want to design a logo for myself - kind of to brand myself!  I will have to get going!

What are your suggestions for branding yourself?  For attracting these types of audiences?  What else should I aim to add to my website?

Know Your Audience

Letting Go of the Words: Writing Web Content that Works, an article by Janice Redish, easily lays out several techniques and step-by-step descriptions of how to write effective, attractive, web content.

Her first tip (we [audiences] all interpret as we read), is about writing for the exact audience you intend to reach.  To do that effectively though, you first have to understand your audience . . .

Janice Redish’s 7 Steps to Understanding Audiences:

1: List your major audiences

2: Gather information about your audiences

3. List major characteristics for each audience

4. Gather your audiences’ questions, tasks, and stories

5. Use your information to create personas

6. Include the persona’s goals and tasks

7. Use your information to write scenarios for your site

Pretty simple steps, right?  Easy to follow?  Redish goes even more in depth, breaking down these steps, but I think they are pretty self-explanatory.  It is definitely interesting to think about the importance of each step, though!  Without targeting the correct audience, web content will not reach anyone effectively.

For instance, think about the audience that Seventeen magazine seeks to reach.  Probably girls between the ages of 13 and 20.  How does the magazine do that effectively? 

Bright colors, fun articles, fashion advice, do-it-yourself hairstyles, relationship Q&As . . . the entire content of the magazine looks to gain teenage subscribers.

Think about Family Circle magazine now.  Who is Family Circle trying to reach?  For the most part, the editors and publishers target their magazine’s content towards women with families – moms with school-age kids.  How does Family Circle do this?  By knowing and understanding its audience!  By recognizing that the people they are targeting to subscribe to Family Circle are interested in things like recipes, home décor, and balancing grocery lists.

It’s all about the audience!  If you were designing a web site, what content would you put on it?  What audience would you be targeting?

Online Editing

Chapter 6 of Brian Carroll's work Writing for Digital Media focuses on the idea of online editing, from both the perspectives of design and publishing.  Carroll brought up several excellent points, and I want to highlight and discuss each individually, below.

Carroll asserts in one of his first paragraphs:

 "Online publishing is not at all like editing for print, at least in terms of job responsibilities.  In print, there are clear distinctions between roles and duties among writers, designers, editors, and copyeditors.  Media convergence online is blurring and blending the job descriptions and responsibilities traditionally assigned to writers and editors.  Even hotshot page designers need to know how to write a declarative sentence; writing skills are not optional" (Carroll 120).

His assertion stating that writing skills are not optional was of particular interest to me.  Am I the only one who notices the constant spelling, grammatical, and content errors spread across Internet websites?  To what writing skills is Carroll referring to?  

Certainly, there are well written pieces available on the Internet - but because anyone can "publish" his or her work on the blogosphere or create a website, I definitely feel as though writing abilities and quality is decreased on the Internet.  Something to think about . . . .

I also enjoyed Carroll's online editing step-by-step directions.  I found it very appropriate and useful for people who edit and publish their work independently on the Internet.  In particular, I enjoyed his recommendation to define the style of the website or Internet source that content is published on - I agree it makes a difference to how the piece should be edited.

The case studies Carroll featured in this chapter were also quite informative.  I especially appreciated Case Study 3: Error Prevention Project in Brazil, because I found the idea of training writers and editors to learn how to prevent errors really interesting.  If we start with educating children as they learn to write, perhaps writing skills will only be enhanced and nourished as they grow up.

What do you think about all the various elements of online editing?  Do you think it is the same or different than print editing?  Why?

Digital Media vs. Analog Media

The parallels and perpendiculars of digital and analog media are more numerous than I thought possible.  After reading Chapters 2 and 3 of Writing for Digital Media by Brian Carroll, I am intrigued by the major differences between these two forms of media, which are so often lumped together as one – they are both major forms of media, after all.

My perspective of the chapters is that although both digital media and analog media strive to inform readers, they are vastly different.  Digital media is much more instantaneous.  Credibility must be established with a virtual audience – one that can easily respond either positively or negatively in a comment section; one with the ability to conduct instantaneous Internet research to confirm the facts while simultaneously reading an article.  There is major competition for credibility on the Internet because as Carroll states, it is constantly changing.  Hearsay and rumors are written about, proven false, and deleted from the Internet in a matter of minutes – but that doesn’t stop an audience from already having read it.  As a result, there is also more “accident forgiveness” available for digital communication - because information emerges so rapidly, audiences understand that mistakes are made.

 

 Analog media has much more riding on it.  It dates back for centuries.  It is established.  It is printed out and publicly distributed.  For all of these reasons, it has much more of a reputation to protect and uphold.  In major newspapers and magazines, credibility already been established with audiences, and as a result, readers are much less forgiving and much more disappointed when mistakes are made.

Additionally, the format and layout of both forms of media differ significantly.  Web design is centered on drawing the eye in with a strong headline in the upper left corner, on striking images with concise captions underneath, with important information hyperlinked to make it easily accessible for readers.  Every article and page on a Web site is what Carroll calls an “island” – it should be able to stand on its own.  Conversely, the layout and design of analog media is traditional.  There are major headlines and multiple stories per page and a fixed paper structure.

The ideals of good journalism remains celebrated in both digital and analog media, however.  Clarity, simplicity, and credibility are sought earnestly by journalists despite the medium, which is the most important aspects of journalism.  Good journalism is out there – it is just now up to the reader to determine which medium he or she wishes to read.

Thoughts for discussion:
Is it the audience that demands changes from analog media to digital media?  Maybe the audience's progression with technology is part of the reason why there are so many differences.
Because digital media is so rapidly emerging with changes, will analog media begin making changes to keep up with this progression?