The Huffington Post is one of my favorite sources for clear, concise, and informative news. Today in my Digital Communication class, I conducted an evaluation of The Huffington Post's website with two classmates. Take a look!
What is your first
impression of the site?
Our first impression of The
Huffington Post website is that it is very overwhelming. Even the tabs at the top are over
stimulating, and there are too many pictures.
How does this site
establish credibility? How does it establish trust? Or does it? Authentic voice? Genuine? Transparency?
By looking at the website, it doesn’t immediately establish
credibility because the more serious stories are mixed in with completely
irrelevant “fluff”. However, the
articles themselves are generally credible, with appropriate quotes,
interviews, and links to other articles.
There is a mix of unbiased, transparent articles as well as editorials
and blog posts.
What is the general
writing style? Biased?
Objective?
Generally the articles are written from an objective point
of view; the blog posts and editorials are understandably biased.
Does the writer
IDENTIFY with his or her readers, or not? How (or why not)?
The actual articles are more information based and focused
on telling the facts, so these authors do not really identify with their
readers within the article.
However, beneath some articles are picture slideshows with very
persuasive and powerful images that do sway the readers. The editorials and blog post authors do
identify with their readers, because their writing is more passionate and
opinionated, and seeks to persuade readers to their points of view.
Does the writing
style get to the point?
The writing is very clear and concise, giving information
but not unnecessary details, so it gets to the point very quickly.
How is it arranged?
Is it arranged in reverse pyramid style?
Yes, the articles are arranged in reverse pyramid style,
with the most important facts and information at the beginning of the article.
Is content shaped for
scanning? How is the content layered?
Yes. The
content is layered with large images and smaller sections of text, so it is
easy to scan.
Is the tone or rhythm
of the site consistent throughout?
On the home page, the tone is not consistent because there
are heavier articles placed below or right next to “fluff” articles. However, within the articles
themselves, the tone remains consistent.
How does the site use
headlines?
The main article that the site is trying to promote has a
massive headline. Other articles
with pictures have smaller headlines.
The wording of the headlines draws readers in.
How does it use
links? Effectively or not?
The Huffington Post uses
links extremely effectively. Every
article (except the “Most Popular” articles) offers the option to select “quick
read” with a one or two sentence abstract that gives the general information
relayed in the story.
How is multimedia
used? Is it distracting? How is it displayed on the site? Does the multimedia
tell the same story as the text, or a different side of the story?
Some multimedia, like the pictures used on the homepage, are
overwhelming and distracting. The
pictures are displayed too often and too heavily. However, the slideshows at the end of some articles and the
videos used are very effective, and often tell a different story than the
articles, in the sense of offering
more persuasive perspectives. For
example, an unbiased article about war had a slideshow at the conclusion with
extremely powerful images that relayed information more intensely and
persuasively than the text.
How does the site
“package” stories?
In terms of the tabs at the top of the Web page, the site
attempts to package stories based on their topics. However, on the home page, major and minor stories are
placed next to each other. In some
cases, “fluff” is placed above major stories. This is not an effective way to package stories. Additionally, each paragraph is
relatively short. The photos are
clear and show almost solely human faces.
The font used is also Georgia, which is very readable.
How are graphics
used? Too cluttered? Are the
graphics consistent through out the site, and consistent to the brand? Do they
encourage or discourage use, and how?
The graphics are too cluttered on the home page. However, in the articles themselves,
the graphics contribute to the article.
Can each page stand
on its own?
Yes, each page and each article can definitely stand on its
own.
How is the
navigation? Do you get lost? Do you always know where you are? How (or why
not)?
The site is fairly easy to navigate. There is a prominently displayed search
bar and tabs at the top of the page that separate stories into topics. There is also a scrolling ticker at the
top below the tabs that displays breaking news headlines.
How does the site
incorporate/interact with its audience? How does it embody the social aspect of
the internet (or does it)?
The site effectively interacts with its audience by allowing
them the opportunity to respond to articles by using a comment section. The site also allows the audience the
share articles on social media, and lists articles according to popularity.
Overall, I would recommend The Huffington Post. It is user friendly, and presents unbiased articles solely based on facts and personal interviews. I will certainly continue to utilize it as a news resource. What about you? What do you like and dislike about The Huffington Post?
