We’ve all heard it before: Don’t judge a book by its
cover. But do we? Of course.
In the same way, we all judge news stories by their
headlines. And why shouldn’t
we? The purpose of the headline
is, after all, to draw readers in, to encourage them to take the time to read
the full text story.
A great headline can combat a “scanner,” drawing him or her
in to begin a story. If the
heading and headers are strong as well, the scanner might even read an entire
story, which is what journalists hope for.
The job of a headline may seem almost too simple - it is,
first and foremost, the title of an article. It seeks to inform, not to entertain. It doesn’t need to be cute and catchy;
it needs to be striking and interesting.
It also needs to properly summarize the article it precedes.
Additionally, headlines also serve the important job of
helping readers to figure out what not read
– a job of huge importance within the wealth of information available online
and in newspapers and magazines.
Headlines help readers to determine what to invest their time in.
Another hugely important aspect of articles is
hyperlinking. I confess,
hyperlinking is not an aspect of online journalism that I had ever thought
twice about. But in thinking about
it now, it is a huge opportunity for writers to inform our readers. Even more so, it is an opportunity to
gain reader credibility, by establishing with the click of a mouse, a chance
for readers to make even more sense of what an article is trying to tell them.
However, I am still curious as to when exactly it is appropriate
to use hyperlinking as a resource?
Is it acceptable to use in the middle of an article?
Vastly different from simply online journalism or print
news sources websites, lies the “blogosphere,” which provides another
opportunity for readers to be educated, persuaded, and informed. Blogs are at their very core, another
form of journalism. They offer
perspective. They are a trend that
is catching on more and more as time progresses because at the very heart of
blogs is opportunity – anyone can blog.
However, the content and information varies enormously from
blog to blog. Some are simply
personal blogs – think Julie Powell’s blog in the Meryl Streep and Amy Adams
movie Julie and Julia. Other blogs, like the editorials
for The New York Times and The Washington Post are based out of
classic, reputable print news sources.
In my heart of hearts though, I question whether or not
bloggers are true journalists. As
someone who hopes to become a print journalist, I have a distinctly particular
view of bloggers. Bloggers are
writers, I certainly agree, but are they journalists? I have to say no.
The job of a journalist, in my opinion, is an ethical, moral obligation
to an audience – to inform them.
To produce the facts. To
conduct interviews. To present the
truth in an unbiased way.
Journalists are required to adhere to a code of ethics – bloggers can
write whatever they want. I see
the two as inherently unequal.
I pose the above question for discussion – do you think
bloggers are journalists as well?
Why or why not?
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